ProduKtive Blog

National Instruments Takes Action with The ONE Thing

Jun 30, 2016 | The ONE Thing

Putting The ONE Thing to work in your business and personal life is something that everyone can do, but not everyone does. However, when a large multinational technology company uses The ONE Thing in their day-to-day workflow, it’s something that should catch your attention.

Not too long ago, we discovered that National Instruments was not only holding internal book discussions during brown bag lunches and staff meetings about The ONE Thing, but their employees were also using it to be more productive over their own workdays. As National Instruments is known for delivering innovative solutions that accelerate productivity across a variety of industries – we loved that they were proactively adopting an approach to increase their own internal productivity. And when a company with nearly 40 years of experience, over 7,000 employees and $1.2 billion dollars in revenue has something to say about the tools they’ve learned from the book, we listen.

It turns out that National Instrument’s CEO and co-founder discovered that the approach discussed in The ONE Thing mirrored his own behaviors when establishing and growing his business. What else about our message spurred them to make some changes within their company?John Graff, Vice President of Corporate Marketing at National Instruments Austin headquarters tells us in the video below.

Your company or network can reap the same benefits that this successful international firm experienced simply by incorporating The ONE Thing into it’s vernacular. How? Consider hosting a brown bag lunch or book club to help bring the concepts to life in your own world. Click here to knock down the first domino and get started!

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