If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products.

We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products.

Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create products that truly make an impact.

Business news is dense and dry – but it doesn’t have to be that way.

Morning Brew delivers the latest business news directly to your inbox every weekday morning. Both Jay Papasan and Geoff Woods subscribe because they’re witty, conversational, and just actually enjoyable to read. And you know what the best part is? It only takes five minutes.

You can sign up for free at MorningBrew.com to get started with your quick and daily dose of business news.