Why did you get into business in the first place?

Most of us start businesses or aspire to start businesses because we want financial freedom and flexibility. And yet, the stats show that the majority of small business owners don’t have those things. That’s because there is ONE Thing that they don’t do — but if they started doing this ONE thing immediately, it would guarantee profitability for the rest of their life.

Mike Michalowicz, the best-selling author of Profit First and the upcoming book Fix This Next, is going to walk you through a very simple plan. Pay attention to the lead domino because it is so small it is going to feel like cheating, but when you knock it over you’ll be well on your way to living a life of profitability.