A major determinant of company culture comes down to how you value your people leaders — those who develop the talent within your company.
Cheryl Desantis is the Chief People & Diversity Officer at the Smile Direct Club, a company disrupting the 120-year-old, $20 billion dollar orthodontics industry. She holds more than 20 years of experience in strategic people and organizational development. She enables the growth of a business through its team members, striving to maintain a strong company culture through values-based leadership.
Her purpose is to inspire and empower courageous transformation in leaders to bring more empathy, love, and kindness to the world. Her new book “Steel Backbone, Soft Heart: How Heart-Centered Leadership Changes the Way You Live, Love & Lead” is out now. We discuss what it means to have a soft heart and a steel backbone, why human-centered leadership is a must for the future, and how to find the balance between productivity, profit, and purpose.
THE ONE THING TO IMPLEMENT FROM THIS EPISODE
If you want to be a strong leader, bringing a full sense of who you are to the table is essential. If you want to dive deeper into your own self-knowledge, visit the1thing.com/corevalues and pick up our Core Values Deck.
Ensuring your team uses the same consistent brand language is an important part of marketing your business.
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Links & Tools from This Episode