A major determinant of company culture comes down to how you value your people leaders — those who develop the talent within your company.

Cheryl Desantis is the Chief People & Diversity Officer at the Smile Direct Club, a company disrupting the 120-year-old, $20 billion dollar orthodontics industry. She holds more than 20 years of experience in strategic people and organizational development. She enables the growth of a business through its team members, striving to maintain a strong company culture through values-based leadership.

Her purpose is to inspire and empower courageous transformation in leaders to bring more empathy, love, and kindness to the world. Her new book “Steel Backbone, Soft Heart: How Heart-Centered Leadership Changes the Way You Live, Love & Lead” is out now. We discuss what it means to have a soft heart and a steel backbone, why human-centered leadership is a must for the future, and how to find the balance between productivity, profit, and purpose.

THE ONE THING TO IMPLEMENT FROM THIS EPISODE

If you want to be a strong leader, bringing a full sense of who you are to the table is essential. If you want to dive deeper into your own self-knowledge, visit the1thing.com/corevalues and pick up our Core Values Deck.

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Ensuring your team uses the same consistent brand language is an important part of marketing your business.

It can be a challenge to get everyone on the same page, though. That’s where TextExpander comes in. It can ensure your team’s communication is consistent, current, and accurate. It also allows them to communicate faster so that they can focus on what’s most important.

Visit TextExpander.com/podcast to learn more and get 20% off your first year.

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