So many people trying to grow a successful business create a product, try to sell it, and then focus on scaling… but they’re making a massive mistake.

We made this same mistake in our business, too, for at least a year. Then we heard about the book Hacking Growth, and it changed the way we thought about marketing.

Sean Ellis is the author of Hacking Growth, and he was responsible for scaling businesses like DropBox, EventBrite, and LogMeIn – and those companies achieved tremendous levels of success because they did ONE thing differently.