Episode 164: Growing Your Business by Focusing on Your 20% | Chris Suarez

At the end of the day, do you feel fulfilled and content?

Imagine working hard to scale your business and having the first year where you net a million dollars. The year after, again, you net a million dollars. And then you realize something’s wrong.

The person you’re going to meet today is a perfect example of this. He worked so hard to build a business that could scale, that could create abundance for his people and for himself personally. He did, in fact, net a million dollars two years in a row – then he realized that he was cheating himself out of what it actually means to live a life. We’re going to go on a journey to see how he began to apply the 80/20 principle, focusing on his 20% for a maximum of just two hours a day, and then brought people into his world to take his 80% so they could all live a bigger, more fulfilled life.

If you are someone who has the capacity to bring leverage into your world, then you will want to pay close attention to what Chris Suarez has to say in this episode.

Are you hiring?

Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.

And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.

Want to look smart for a great price?

Back when Gary Keller and Jay Papasan started writing The ONE Thing, they asked, “What do we stand for?” They decided that, whatever they created, the bar for quality would be exceptionally high and whoever invested in it would receive incredible value. We still have that standard in our business, and we are always looking for other companies doing the same thing. In our search, we came across Beckett Simonon, a direct-to-consumer brand changing the way premium men’s shoes, bags, and belts are offered.

If you want hand-crafted, quality shoes and accessories made with integrity, use the code TOT for 20% off the already great prices at beckettshoes.com.

The ONE thing to takeaway from this episode


Are you spending your time or are you investing your time? So many of us go through our day unconsciously just spending our time and there is no return on the investment. We work hard, we're busy, and we wonder if we are even getting anything done. As a result, many of us are lacking fulfillment and, certainly, many of us are lacking contentment.If you want to chance this cycle, whip out a sheet of paper and start by writing down everything you do in the day, from the moment you wake up to when you go to sleep, to get an honest snapshot of where your time is going. Then, you can use the equations Chris shared to determine whether you are investing your time or passively spending it:
  • (Activity x Time) / Choice = Money
  • (Money + People) / Opportunity = Time
  • Time + Money = Experience
  • (Time x Money) / Experience = Contentment
You take activity times your time, or time on task over time, divided by choice, meaning you're being strategic about where that activity and time is being invested. That equals the money. And you take money plus people, leveraged over opportunity, meaning focusing on the right opportunity. That gives you time. Then you take time plus money and that gives you experiences. Then time times money over experience is what gives you the contentment.Finally, ask yourself these questions:Are you investing your time on the right activities? Could you be doing better? Where could you be doing a better job of investing in people? And where could you be having the people that are already in your world focusing on even better opportunities? Where could you be investing your time and money in experiences that matter? And how can you design your time and money around experiences rather than hoping the experiences just show up?