Episode 243: Mike Michalowicz | Fix This Next

If you could only choose one of the needs of your business to meet, which would you choose?

Humans have a hierarchy of needs. It starts with psychological needs like water, food, and air. We have a need for safety — personal security, access to resources. We have a need for belonging, love, esteem, and at the very top, self-actualization. And just like humans have a hierarchy of needs, so too do our businesses. As humans, we’re instinctually wired to go for these things and in the right order, but our businesses are not.

Mike Michalowicz, author of the best-selling book “Profit First” and the upcoming book “Fix This Next,” talks about how you can adapt your business to focus on the things that matter most, and in the order that makes the most sense.

The ONE thing to takeaway from this episode

You have to decide if you are spending your time or investing it, and it comes down to your clarity on how to put what you learned into action. Ask yourself, out of everything you learned today, what is The ONE Thing you can do, such that by doing it, will make everything else easier or unnecessary?


Do you keep writing the same thing over and over in your emails?We’re constantly sending the same email addresses, phone numbers, and replies to our coworkers and clients — and over time, the busy work really starts to add up. That’s where TextExpander comes in. Whether you’re writing on your computer or on your phone, in an email, or in an instant messaging app, TextExpander is always there to save you time.You can get 20% off your first year by visiting textexpander.com/podcast.


Have you ever sent an email and, as soon as you hit send, realize you had typos all over it?It’s happened to all of us, and if you’re a small business owner, you’re your own copyeditor. That’s where Grammarly comes in. It’s a digital writing tool that you can always rely on to get your message across clearly and effectively. There’s more to writing well than just catching spelling mistakes. Grammarly can help you write confidently no matter where you are.You can get 20% off Grammarly Premium when you sign up at grammarly.com/onething.


Do you run a small business?Small business owners wear a lot of hats. Some of those hats feel incredible to wear. However, filing taxes and running payroll... well, for most of us, they don’t feel great and they’re not our ONE thing. That’s where Gusto comes in to help you make payroll, taxes, and HR easy. So ask yourself, it time to take off some of your hats?You can get three FREE months when you run your first payroll at Gusto.com/ONE.