The Unexpected Approach to Goal-Setting that Unlocked the $500M Poo-Pourri Empire

What is the purpose of a goal? Many would say it’s the first step towards achieving something – but that isn’t the case. The purpose of a goal is not to achieve a result; it’s to be appropriate in the moment.

This means that our goals should be a compass for who we can become. It’s not about the result. It’s about informing who you have to be every moment of your life in order to become the kind of person who gets those results.

Unfortunately, school is only focused on results. Even in organizations, employees are often judged based on results. We rarely have someone in our lives who teaches us how to think. That’s when you have to step up and become a leader for yourself. Suzy Batiz has been on this journey her entire life. She’s the founder and CEO of Poo-Pourri, a massive global company. And this all came from divorcing herself from the result so that she could instead focus on who she could become. She shares her story of going bankrupt twice before finding the idea for Poo-Pourri and scaling it to what it is today.

Gary Keller on Goals, Habits, and Thinking Big

At last year’s Goal Setting Retreat, Gary Keller said this: “If you have big goals and you haven’t achieved them yet, there are only two reasons that you’re where you are instead of where you want to be: it’s either the actions you took or the relationships you have.” And he’s right.

Think about the habits, the choices, and the relationships that got you to where you are today. Now think about what you may be missing in order to achieve growth and pursue bigger goals.

Strengthen Your Relationship by Honoring Your Core Values

Last year, we shared the story of Mark and Jennie Donohue and their experience setting shared goals at our annual Goal Setting Retreat.

Let’s refresh: Mark worked long hours but wasn’t seeing any more money come in. Jennie was a stay-at-home mom with an online coaching business, and she was feeling unsupported and misunderstood. Their marriage was struggling. They were trying to move their family forward, but they were both moving in opposite directions. Something had to change.

What happened at that Goal Setting Retreat changed their lives. They improved their marriage and got their lives on the same page. As you hear their story, you’ll learn how understanding each other’s core values unlocked appreciation for what they each bring to their family.

End Your Money Worries and Discover Financial Freedom

Have you started thinking about your long-term goals yet?

One of the things that causes the most stress – whether it’s for individuals or couples – is money. Maybe you feel like you should be making more or like there’s not enough at the end of the month, but what if you could change your view around finance? It turns out it’s less about the amount of money you have… and more about the relationship you have with it.

Ramit Sethi is the New York Times bestselling author of I Will Teach You To Be Rich, but in this case, being rich doesn’t come down to a number. It’s about the quality of life you can achieve when you are purposeful with what you have.

How to Get from Where You Are to Where You Want to Be

Even the best-laid plans, habits, and intentions can be derailed by familiar pitfalls.

Change isn’t easy, but there are simple strategies you can use to make change possible. When you understand what’s standing between you and success, you can tailor-fit your solution so that no problem is too big and no barrier unmovable.

Katy Milkman is the award-winning researcher whose science-based approach to behavioral change has helped both individuals and organizations conquer their goals and get from where they are to where they want to be. You’ll learn how to break down the common problems we all face when we set out to create change in our lives.

Are Your Relationships Undermining or Building Your Wealth?

You are the average of the five people you spend the most time with. This is true of every area of your life – especially your finances

You may think of your financial wellbeing as something you do alone or with your significant other. You may think it comes down to your level of discipline or ambition. But there’s one overlooked thing that also determines how much money you make, save, or invest: the people you surround yourself with.

If you’re purposeful, you won’t just have relationships, you’ll have wealth determiners: people that have a positive influence on your life and your finances. Who do you surround yourself with? Are they helping you or hindering you from building your wealth? Jay and Wendy Papasan are going to show you how to identify the difference.

Every year, we hold a Goal Setting Retreat for couples and teach this concept (along with an exercise to determine if you are missing wealth determiners and how to find them, or if any of your current relationships are undermining your wealth building). If you want to have this process facilitated for you visit the1thing.com/setmygoals.