Is marketing your ONE Thing? Does it make everything else you do easier or unnecessary? For some of you, the answer is “Yes.” But, for many of you, the answer is “No,” and yet, marketing is still a vital priority of your business. It brings the revenue which drives the profit which funds the mission.
As you go on this marketing journey – and whether you’re a professional or not – there are a lot of challenges to avoid falling into. Thankfully, there are a lot of resources available to learn and help you master the vital skill of marketing.
One of those is Scott Miller’s book, “Marketing Mess to Brand Success,” and Scott joins us, this week, to explore how he’s disrupted his life over the past few months and increased his overall happiness. He shows us how to overcome the challenges of marketing and growing businesses.
Whether you are a marketing professional or have to wear that hat in your business, you can start to identify some of the challenges that you are falling trap to and learn to overcome them. Connect with Scott Miller on LinkedIn to get a free deck of his Marketing Mess to Brand Success cards.
To learn more, and for the complete show notes, visit: the1thing.com/podcast.
In this episode, you will learn…
- [01:56] How Scott Miller has recently transformed his life
- [10:34] What can happen when you scale back
- [15:45] How to learn from your messes
- [18:17] Why everyone is in the marketing business
- [25:08] The mistakes Scott has made and what he learned from them
- [30:56] The importance of bruising hard and healing fast
- [32:22] Identifying your smallest viable market
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