220. How to Use The ONE Thing in Sales

Dec 16, 2019 | 0 comments

What does it look like to see The ONE Thing become part of the culture of an organization?

The answer is different depending on what your organization looks like, but there’s one place where it always makes sense — sales! When salespeople are clear on their priorities, form habits around the activities that truly drive results, get clear on what they’re saying yes to, and learn how to say no to all of their distractions, it drives the overall revenue of the business and makes everything else easier or unnecessary. 

But what does it really look like to live The ONE Thing as a salesperson? To answer that question, we sit down with Jonathan Farber, who was able to use the principles of The ONE Thing to create models and systems that have had a transformative effect on his time and his organization’s revenue.

If you want to put some of Jonathan’s lessons into action, check out our free Start Using Your 411 training course. And if you’re looking for some more robust training, you will want to try the Get Results With Your 411 foundational course, which will also show you how to introduce the 411 to your team.

To learn more, and for the complete show notes, visit: the1thing.com/podcast.

In this episode, you will learn…

-[6:00] What Jonathan’s day-to-day looked like before and after implementing The ONE Thing

-[23:35] How you can convert your results into activities

-[31:00] How you can introduce The ONE Thing to your team.

Links & Tools From This Episode

Start Using Your 411

-Join the Living Your ONE Thing Community before Dec 31, 2019, to join over 1,000 like-minded people on an exclusive member’s only 66-Day Challenge®.


Are your priorities in your inbox?

We think you know the answer to that question — NO! So why are we spending so much time in our inboxes every day? Well, if you don’t have a model and a system for managing your inbox effectively, you’ll end up treating everything like it matters equally. That’s why we’re excited to share a simple tool that will give you back time: Clean.email.

If you want to take back some time so that you can invest it in Your ONE Thing, visit clean.email/ONE.

Do you run a small business?

Small business owners wear a lot of hats. Some of those hats feel incredible to wear. However, filing taxes and running payroll… well, for most of us, they don’t feel great and they’re not our ONE thing. That’s where Gusto comes in to help you make payroll, taxes, and HR easy. So ask yourself, it time to take off some of your hats?

You can get three FREE months when you run your first payroll at Gusto.com/ONE.