What is the ONE thing to focus on for business growth?

We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?

While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.

Have you ever thought, “I just need more work-life balance?” Have you ever hustled so hard that life didn’t feel fulfilling because… well, you didn’t really have a life outside of your business?

If we fast forward to the end of our lives, will any of us think to ourselves, “I wish I just spent five more hours in the office?” No! For most of us, the things we’ll reflect on are the moments that we shared with the people who matter most.

If you’re struggling to strike a counterbalance between building a great career and having great relationships with the people who matter most, this episode is for you. We examine a case study of what it looks like to be really clear that family and relationships are your ONE thing, put them first, and still build a great business.

Come join Robert and his team at this year’s Couples Goal Setting Retreat!

The ONE Thing Couples Goal Setting Retreat is more than an inspirational conference. It’s a 2-day workshop where you will discover a proven model for casting a vision for your life and establish 5-year and 1-year goals WITH the people that matter most to you. Whether you go with a significant other, a business partner, or team, discover how to achieve extraordinary results TOGETHER!

Go to the1thing.com/training to learn more & sign up for The ONE Thing Couples Goal Setting Retreat (Nov. 17-18, 2018 in Austin, TX)!

Why is it that some people are able to achieve extraordinary results year after year, while others work so hard without getting the results they deserve?

In this episode, we’re going to show you how ONE thing – purpose – can completely change your performance, the performance of your team, and provide everyone in your world with a greater sense of fulfillment and meaning.

To teach us why purpose is the ONE thing for building great teams and how you can go about bringing it into your everyday life, we’re talking to Don Yaeger, a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated, and author of over 30 books (eleven of which have become New York Times best sellers).

We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.

Get your FREE audiobook copy of one of Don’s books!

If you enjoy listening to podcasts, you probably also enjoy listening to audiobooks, and that’s why Audible is sponsoring this episode.

If you go to audible.com/onething or text the word “onething” to 500500, you can create a free account and get a free credit for your first book, which could be What Makes the Great Ones Great or any of Don’s other books.

What does it mean to be successful?

Gary Keller once shared an interest answer to this question: “Success is nothing more than moving from failure to failure without giving up.” And the more people we talk to, the more examples we see of that being true.

In this episode, we’re going to explore the value of failure – when paired with persistence – with Bruce Buffer, who you may know as UFC’s Voice of the Octagon.

Will you help us reinvent the paper planner?

You can head over to the1thing.com/planner to try out the current version of The ONE Thing Planner. We want to work with you and hear your feedback so that we can create the best planner possible before bringing it to market.

Can you imagine if all of your dreams, inspirations, and the things you wanted out of life were stripped away from you in a moment? It makes you really consider what matters most.

Our guest actually did die at the age of 20, after being hit head-on by a drunk driver at 70 MPH. After six days in a coma, he woke up only to be told he’d never walk again. Well, not only can this person walk – he’s run a 52-mile ultramarathon, built a successful business, and wrote an incredible bestselling book: The Miracle Morning. Then, after being diagnosed with a rare form of leukemia in 2016 and given a grim prognosis, he’s done the impossible again.

Today you are going to discover the story of how Hal Elrod formed a powerful morning routine that set him up for success, how the idea of a Miracle Morning has impacted the lives of over 500,000 people, and how he maintains clarity on what matters most.

Are you hiring?

Gary Keller once said, “If you want to live an extraordinary life, it requires that you master something – and it only has to be ONE thing.” Geoff chose to master recruiting great people, so we know that finding the right people can be a huge challenge. That’s why we’re excited to introduce you to ZipRecruiter, a platform that finds the right job candidates for you. In fact, 80% of employers who post a job get a qualified candidate in just one day.

And ZipRecruiter is inviting listeners of The ONE Thing to try for FREE – all you have to do is go to ziprecruiter.com/produktive.

Who are the five people you are actually spending the most time with? Are they living the type of life you want to be living?

Throughout this episode, you’re going to hear how our guest surrounded himself with titans of the personal development and sales industry and the habits he learned from each of them – and how you can do the same to transform your life.

Gene McNaughton is now one of the nation’s most effective Business Growth Experts and he just launched his new book, The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts.

We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.

Gene will be joining us for this year’s Couples Goal Setting Retreat!

The ONE Thing Couples Goal Setting Retreat is more than an inspirational conference. It’s a 2-day workshop where you will discover a proven model for casting a vision for your life and establish 5-year and 1-year goals WITH the people that matter most to you. Whether you go with a significant other, a business partner, or team, discover how to achieve extraordinary results TOGETHER!

Go to the1thing.com/event to learn more & sign up for The ONE Thing Couples Goal Setting Retreat (Nov. 17-18, 2018 in Austin, TX)!