What is the ONE thing to focus on for business growth?
We believe that ONE thing is customer loyalty – so, as we scale our business, that means our ONE thing is engaging with people like you. So we’ve been asking ourselves, how do we form a deeper, more meaningful relationship with every single one of you so that, ultimately, you become a raving fan and get a level of mastery on the content so that you can turn around and empower the people in your world?
While we were asking these questions, Jay walked over to his bookshelf and pulled out a book. It was Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics by today’s guest Jackie Huba, and it’s transforming the way we look at our business. So today we’re going to show you how Lady Gaga was able to build this passionate fan base and what lessons you can take and apply in your businesses.