Episode 197: The Habit that Cost $100MM to Learn and Why It Was Worth It (Part 1) – Keith Cunningham

Do you know what it’s like to be so busy taking action that it feels like you don’t have time to slow down and create a plan?

We all feel this way sometimes. It’s become the norm in society – we wake up, we check email, we show up to work, we check email, we go to meetings, other people need our help so we stop to help them, and on and on. We race through the day feeling like we are so busy and then we question if we got anything done.

Today’s guest shares why there’s nothing worse than running enthusiastically in the wrong direction – and how doing so cost him $100MM. Keith Cunningham is the author of The Road Less Stupid, the story of how that mistake taught him the ONE habit that makes everything else in business easier or unnecessary.

The ONE thing to takeaway from this episode


Our own Geoff Woods has been on a journey to master the habit of thinking time for the past year – and it’s totally changed how he shows up as a leader, as a business owner, as a husband, as a father, and as a person.When you feel overwhelmingly busy, having the ability to stop, ask a great question, and search for the answer unleashed an incredible domino effect in your life. And we hope that this episode has motivated you to want to become the type of person who asks these questions.If you want to be walked through the process of learning this new habit, you can check out the course Get Results With Your 411 and we will ask you the powerful questions that you need to be asing yourself on a weekly basis.

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