What does it look like to see The ONE Thing become part of the culture of an organization?

The answer is different depending on what your organization looks like, but there’s one place where it always makes sense — sales! When salespeople are clear on their priorities, form habits around the activities that truly drive results, get clear on what they’re saying yes to, and learn how to say no to all of their distractions, it drives the overall revenue of the business and makes everything else easier or unnecessary. 

But what does it really look like to live The ONE Thing as a salesperson? To answer that question, we sit down with Jonathan Farber, who was able to use the principles of The ONE Thing to create models and systems that have had a transformative effect on his time and his organization’s revenue.