Episode 226: How to Own Your Attention So You Can Build Better Habits | Anthony Ongaro

Who is winning in the fight for your attention?

Our attention is incredibly valuable — but the smartest designers in the world are creating applications and technology focused on ONE thing: getting your attention for as long as possible. It’s easy to give our attention to the shiny packaging and notifications that are right in front of us… but what becomes possible when we own our attention?

Anthony Ongaro got tired of all the distractions, so he developed a new approach called Break The Twitch, which helps people regain focus and act purposefully in the moment. You can’t form a new habit if you can’t give it attention for weeks on end, so the advice you’ll hear in this episode is critical for anyone who wants to live The ONE Thing.

The ONE thing to takeaway from this episode

Breaking the Twitch is all about awareness — awareness of what is actually helping you focus and what isn’t.A great place to start, as Anthony suggested, is your physical environment. Look around your workspace, or your family space, or your fitness space. Are there things in that environment that will distract you? Are there things that will help you focus?Just the act of choosing whether something serves your or not, and then making the choice to keep it or not, will help you develop that choice muscle, which will, in turn, help you choose awareness.


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