Episode 86||86||86: The #1 Mistake People Make Scaling Their Business & Hacking Growth | Sean Ellis

So many people trying to grow a successful business create a product, try to sell it, and then focus on scaling… but they’re making a massive mistake.

We made this same mistake in our business, too, for at least a year. Then we heard about the book Hacking Growth, and it changed the way we thought about marketing.

Sean Ellis is the author of Hacking Growth, and he was responsible for scaling businesses like DropBox, EventBrite, and LogMeIn – and those companies achieved tremendous levels of success because they did ONE thing differently.

The ONE thing to takeaway from this episode


We challenge you to run a survey that helps you understand WHO your must-have users are and WHY they consider your product a must-have.The first question: How would you feel if you could no longer use <Name of Your Product>? They can answer Disappointed, Somewhat Disappointed, Not Disappointed, or Not Applicable (I no longer use it).The follow-up question: What is the primary benefit that you have gotten from this product? ||We challenge you to run a survey that helps you understand WHO your must-have users are and WHY they consider your product a must-have.The first question: How would you feel if you could no longer use <Name of Your Product>? They can answer Disappointed, Somewhat Disappointed, Not Disappointed, or Not Applicable (I no longer use it).The follow-up question: What is the primary benefit that you have gotten from this product? ||We challenge you to run a survey that helps you understand WHO your must-have users are and WHY they consider your product a must-have.The first question: How would you feel if you could no longer use <Name of Your Product>? They can answer Disappointed, Somewhat Disappointed, Not Disappointed, or Not Applicable (I no longer use it).The follow-up question: What is the primary benefit that you have gotten from this product?