Episode 90||90||90: How to Write a Bestseller with The ONE Thing’s Publisher Ray Bard

Ray Bard is one of the most successful business publishers in the world. He published The ONE Thing and the best-selling sales book of all time, The Little Red Book of Selling. Ray’s newest bestseller is Fired Up! Selling, a quote book for salespeople.

We talk about what it takes to create a bestseller, and you get a peek into the mind of a marketing genius. Ray’s insight goes much deeper than writing – it applies to any business, product, or service.

We recorded this conversation as part of our monthly ONE Thing webinar series. Every month, we feature an incredible author so that you can learn directly from them and ask questions. If you want to sign up for our next FREE monthly webinar, head over to the1thing.com/webinars.

Time is running out! Join us for our first live event:

  • What: The ONE Thing Goal-Setting Retreat
  • When: November 30th, 2017 – December 1st, 2017
  • Where: Austin, Texas
  • How: the1thing.com/event

The ONE thing to takeaway from this episode


This conversation isn't just about books – it's about business and serving people at the highest level. When you look at what you do, is there a deep-felt need? Is it a small market or a big market? Are you selling hope? And out of everything you heard today, what is the ONE thing you can take action on today? Open up your calendar and schedule 15 minutes so you can create a plan for putting it into action.||This conversation isn't just about books – it's about business and serving people at the highest level. When you look at what you do, is there a deep-felt need? Is it a small market or a big market? Are you selling hope? And out of everything you heard today, what is the ONE thing you can take action on today? Open up your calendar and schedule 15 minutes so you can create a plan for putting it into action.||This conversation isn't just about books – it's about business and serving people at the highest level. When you look at what you do, is there a deep-felt need? Is it a small market or a big market? Are you selling hope? And out of everything you heard today, what is the ONE thing you can take action on today? Open up your calendar and schedule 15 minutes so you can create a plan for putting it into action.