Apple’s Think Different campaign got it right when they put the spotlight on a group of “misfits” in 1997 to prove those who accomplish big things, share a trait. But what exactly did Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon and Muhammad Ali all have in common? It’s ONE Thing. Their mindset. Everyone in the 60-second commercial shared a passion for cultivating “crazy” goals with exponential results – and they changed the world in the process.