small business
The Perfect Squeeze Play

The Perfect Squeeze Play

Today, everyone is harried - and it’s no wonder. We get bombarded with more information in a day than our ancestors got in a lifetime. Advances in technology and innovation connect us to the world’s nearly 7 billion inhabitants. We’re exposed to exabytes of...

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Apple’s New iPhone Launch – ONE Too Many?

Apple’s New iPhone Launch – ONE Too Many?

A couple of months ago, this video, published by Apple, caught our eye: They focus on one thing … until it’s perfect. They realize that mastery takes time. They say no. They simplify. Sound familiar? We love their approach. And it’s strikingly similar to the ONE Thing...

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Juggling Too Many Balls

Juggling Too Many Balls

From the outside, a circus could seem like the most unfocused arena that ever existed. Picture a melting pot of mismatched oddities all performing at the same time. The dream of distraction… in living color. But, P.T. Barnum, the father of the modern-day circus,...

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All Things ONE: Empire Building the El Arroyo Way

All Things ONE: Empire Building the El Arroyo Way

Great food and drink is not the only thing that has turned El Arroyo into an Austin, Texas, destination eatery. Its large, street-facing sign – changed daily – is what’s really brought this Tex-Mex Tavern into the spotlight. The out-of-the-box messaging – the...

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